Stories that inspire

The Wishbeads Podcast

Hosted by Alexa Fischer.

Episode 87 | Amy Lui on Building Her Dream Business

Amy Liu is the founder and CEO of Tower 28 Beauty, a clean, vegan, modern beauty brand based in Southern California. Its signature name is based on a lifeguard tower at a local Santa Monica beach!

Amy's personal journey with having sensitive skin plus her background working as a marketing director with successful make-up brands such as Smashbox, Josie Maran, and Kate Somerville, inspired her to launch her own line of products that are skin-friendly, affordable, and unbelievably effective.

In this episode, we chat about the leap of faith she took to make her wish come true and build a business that captured the essence of her unique vision–a beachy, fun brand, that was inclusive for all skin types, safe for sensitive skin, and priced for accessibility.

Her best-selling products are featured in Sephora, Revolve, Credo Beauty, and at